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Getting the Most from Informational Interviews

In the workplace today, a growing number of professionals are taking a closer look at their career aspirations. If you decide a career change is in your future, one effective way to test the waters is by arranging informational interviews. In an informational interview, you meet with professionals who work in the fields that interest you. By interviewing people currently employed in your targeted industry, you can learn what a typical “day in the life” is like for these individuals. You may also gain insight about whether or not it’s the right choice for you.  more....

 

How to Set Up a Storefront on Facebook

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

With more than 500 million active users on Facebook, there are more potential customers using Facebook than there are logging into eBay and Amazon combined.

Most of these users don’t see the site as a purchasing platform, but more and more businesses are adding an option to use the social networking site to browse and buy their products. These four Facebook apps offer flexible options for adding a storefront to your business page.   more...


SEO Surprises or Not?


Both the high- and low-ranked listings had about the same number of claimed listings and exact categorizations on their Place Pages – two factors that were given high importance in this year’s survey. The most striking difference is that many more, but not all, high ranking listings had reviews on IYP sites.

While many of the listings had relatively few citations (references to the business on other supposedly relevant sites), searching for information about the business in Google Web Search told a different story: more...




Nov 27, 2011 2:48pm

"Tragedy of the Commons” (its overuse and destruction) doesn’t happen, at least when all the people who share the commons can get together and talk about it.

In other words, people aren’t complete idiots.

Good News on Climate’s Biggest Unknown: What Will the Humans Do?

gty central park sheeps meadow jt 111127 wblog Good News on Climates Biggest Unknown: What Will the Humans Do?

saved from urban blight (which had ruined it by the 1970s), when the people who live around the park and use it most often took over its governance, forming The Central Park Conservancy.

The Tragedy of the Commons Doesn’t Happen when people can talk – Charles Wohlforth and Nobel Prize Winner Elinor Ostrom

Yet More Good News About Humans: The Amazing ‘Ultimatum Game’

 

- WHAT WILL the Humans Do?

posted Dec 3, 2011 7:26 AM by Women Retreat   [ updated Feb 7, 2012 4:04 AM ]

 Social Media Live Exposure for Businesses & Professionals 

"Tragedy of the Commons” (its overuse and destruction) doesn’t happen, at least when all the people who share the commons can get together and talk about it.

In other words, people aren’t complete idiots.

Good News on Climate’s Biggest Unknown: What Will the Humans Do?

gty central park sheeps meadow jt 111127 wblog Good News on Climates Biggest Unknown: What Will the Humans Do?

(Siegfried Layda/Getty Images)

Two Happy Findings About Humans: No ‘Tragedy of the Commons,’ and ‘The Ultimatum Game’

NATURE’S EDGE NOTEBOOK

Observation, Analysis, Reflection, New Questions

By Bill Blakemore

Climate scientists around the world have long said that “the biggest unknown” as they try to predict the rate and severity of global warming is the answer to their question, “What will the humans do?”

How much and how fast will we slow and reverse the greenhouse emissions that come from burning coal, oil and gas, felling forests and plowing up land, that are now causing the rapid rise of earth’s temperature?

Amid all the bad news about that (scientists report a massive gap between what we’re planning and what needs to be done)  there are two bits of good news.

The first is a discovery for which American political scientist Elinor Ostrom became, in 2009, the first woman to win the Nobel Prize for Economics.

She showed that the “Tragedy of the Commons” (its overuse and destruction) doesn’t happen, at least when all the people who share the commons can get together and talk about it.

In other words, people aren’t complete idiots.

She found that, when there are no internal or external forces preventing the “commoners” (who share, say, a large “commons” or pastureland in a medieval European town) from a free, open and robust discussion of how they should agree to govern and limit their use of it so it doesn’t get overgrazed and thus ruined for all, then the commons goes on thriving.

This may give some hope to those watching conversations such as those at the global climate summit this December in Durban, South Africa.

Ultimately, of course, the one commons we all use is the planet.

“The Tragedy of the Commons” is an idea presented by ecologist Garrett Hardin in an influential paper of that title published in the journal Science in 1968.

His “commons” metaphor suggested that individuals often each put as many sheep or cows as they can on the commons, which nobody owns, to benefit themselves, leading to its collapse.

Ostrom, then in her early 30s, spent the next 40 years checking out that thesis.

She examined societies of all kinds around the world and back through the ages, looking at many kinds of “commons” — from pastures to fisheries, forests to watersheds, and many others.

What she found, impressing her colleagues worldwide, was that “the tragedy of the commons” often simply does not happen.

When the people who live around and actually use the commons can converse regularly about its use, they figure it out. They compare notes and begin to set their own rules and means of monitoring compliance.

Thus they may avoid pasture collapse and have a village life regular and comfortable enough so they can plan time for holidays, enjoy a good harvest feast together with their families, friends and sweethearts, start new families for a next generation, and (having secured enough food for all) even have reasonable time left over to write poetry and ponder the really daunting mysteries like the universe and existence itself.

Professor Hardin even readjusted his 1968 thesis to fit with Ostrom’s findings, acknowledging the accuracy and excellence of her work.

So, good news. People aren’t (always) idiots.

This raises an important question.

When they are idiots, what prevented them from talking it over and working out ways to save their commons?

A variety of studies to have found that, sometimes, outside parties, who may enter a commons with the aim of extracting something for their own gain, find ways to silence or divide local users of the commons in order to prevent their governance or control of it.

A number of economists and political scientists  (many with no guiding political party affiliation) now study how multi-national petroleum and gas companies, as well as large timber and agricultural business, may tend to silence or divide local people who live where these resources may be found, extracted and carted away to distant markets.

This is where two kinds of “commons” clash.

Two Kinds of Commons — Local and Global

For example, the possible destruction of a forest or vast field of oil-rich tar-sands can contribute to the disruption of the heat balance of the all-enveloping commons of the planet’s air and of the acidity of its oceans, simply because such destruction puts extra CO2 in the air.

But, suggests Ostrom, this catastrophic outcome does not need to happen if all the people who share this planetary commons can talk about it freely and vigorously — as they try to do at such conferences as global UN climate summits and other venues.

In his book, “The Fate of Nature: Rediscovering our ability to rescue the earth,” Alaskan journalist Charles Wohlforth, who reported for many years on the physical and social aftermath of the Exxon-Valdez oil spill, describes how Ostrom’s good news about the human race is always at play, ready to be nurtured amid all the bad news about the human race.

Here’s a brief video interview with Wohlforth about that.

It is conducted, by the way, across the street from our ABC News offices in New York’s Central Park, another commons recently saved from urban blight (which had ruined it by the 1970s), when the people who live around the park and use it most often took over its governance, forming The Central Park Conservancy.

The Tragedy of the Commons Doesn’t Happen when people can talk – Charles Wohlforth and Nobel Prize Winner Elinor Ostrom

Yet More Good News About Humans: The Amazing ‘Ultimatum Game’

 

And just why do human manage to cooperate when they can freely discuss the use of a commons?

Listen to Wohlforth describe the amazing “Ultimatum Game,” which has been tested on people in many cultures around the world.

It’s enough to make you think that maybe, just maybe, humanity isn’t all bad:

Humanity’s Amazing “Ultimatum Game”:

Realistic Hope on  a Warming Planet and the other “Commons” in Nature

SHOWS


- HOW TO SET UP a Storefront on Facebook

posted Dec 3, 2011 7:17 AM by Women Retreat   [ updated Feb 7, 2012 4:06 AM ]

Permanent Social Media Presence and Exposure.  

How to Set Up a Storefront on Facebook

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

With more than 500 million active users on Facebook, there are more potential customers using Facebook than there are logging into eBay and Amazon combined.

Most of these users don’t see the site as a purchasing platform, but more and more businesses are adding an option to use the social networking site to browse and buy their products. These four Facebook apps offer flexible options for adding a storefront to your business page.

1. Payvment


Payvment

Free beta app Payvment allows you to handle your entire e-commerce operation through Facebook. The app allows you to accept credit card and PayPal payments, which are credited to your PayPal account. You can customize charges for shipping and choose whether to charge sales tax.

Unless you disable the option, your products will also appear in searches people make on other Payvment storefronts when they choose to search “all of Facebook.”

Other helpful features include selling multiple quantities of an item from one listing, give discounts to customers who like your page and adding options like sizes or colors to item listings.

Store owners have access to their selling histories and order statuses, and they are able to send messages to buyers through the app. Implementing Payvment’s instant payment notification can help keep on top of orders as they’re made.


2. Storefront Social


Storefront Social

Storefont Social creates a tab on your business’s Facebook page that allows you to showcase items in your online store. Some templates include options to tweet or share specific items, and shoppers can search by customizable categories or with a search bar. In order to set the store up, you need to install the Storefront Social app. The basic package costs $9.95 per month.

You cannot use the store as your sole storefront because there is no way to complete a transaction using the platform. Rather, people who wish to buy your products are directed to the product URL that you provide.

If you are a seller on eBay or Amazon, you could link to your listings on those sites, as well.


3. BigCommerce SocialShop


SocialShop

Like Storefront Social, BigCommerce SocialShop doesn’t allow transactions. Rather, it directs users interested in products to an online store — in this case, a BigCommerce online store — and allows them to share their products on their walls.

Because BigCommerce is a full e-commerce platform, it’s a more extensive Facebook storefront tab option. At $24.99 per month for the most basic package, it’s also the most expensive.


4. Ecwid


Ecwid

E-commerce site builder Ecwid also has a Facebook storefront option, but unlike BigCommerce SocialShop, the app allows customers to drag and drop products into a shopping bag and check out without leaving Facebook. You can integrate the same store on your website, MySpace profile, LinkedIn profile, or Tumblr by copying and pasting a widget code.

Basic accounts are free, but selling more than 100 items will cost you $17 per month.

Image courtesy of iStockphoto, thesuperph

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